Branding Taiwan

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D-Link's Renowned Communications Products

2009-03-06

The Story Behind D-Link's Brand Name D-Link Corporation was founded in 198 6 by Mr. Ken Kao - the father of the current company president - and six of his dependable friends. Mr. Kao invited his father, an expert calligrapher, to write D-Link's Chinese characters "You Xun." “You” signiﬁes not only the friendship and warm relations betw....(more)

ZyXEL: An R&D and Innovation Powerhouse

2009-03-06

The story of the ZyXEL brand "Founding ZyXEL wasn't just a business," said ZyXEL founder Chu Shun-yi, "it was also a kind of social responsibility for me." Unlike many companies in Taiwan that started out as OEM producers and only then established their own brands, ZyXEL already hoped to rely on its advanced technology to achieve gr....(more)

Maxxis Transforms Itself; Rolls all over the World

2009-03-06

Cheng Shin Tires launches company brand "I always hear people ask 'Your Maxxis tires, isn’t this a foreign brand?' No, no, no, this is absolutely a genuine Taiwanese brand! People's initial impression is usually that Maxxis is a foreign brand; they never seem to expect that it's a Taiwan brand." The Cheng Shin Rubber Co., Ltd. has....(more)

Johnson Health Technology: First in Asia

2009-03-06

I can do anything! The Johnson Saga Thirty years ago, having worked at a customs ofﬁce for two years, Luo Kun-chuan talked his wife into starting a business. Although the company started out small in a cramped apartment, the "I can do anything" spirit and ceaseless hard work enabled Johnson to establish a foothold in the ﬁtness equipmen....(more)

Danze: From Making Faucets to Number One in Asia

2009-03-06

Successful mergers; penetrating core markets Following the launch of its Gobo brand in China in 1985, Globe Union established the Danze brand for high-end products in the US in 1999. But president Ou-yang Ming clearly understands that mergers and acquisitions are the only sure way to grow quickly in the shortest possible time. Therefore, in ....(more)

The Idea for Master Kong Came from a Bowl of Instant Noodles on a Train

2009-02-20

The four Wei brothers found an instant noodle kingdom Most people associate Master Kong with the instant noodle kingdom established by Ting Hsin's four Wei brothers—Wei Ying-chou, Wei Ying-chiao, Wei Ying-chung, and Wei Ying-hsing. Masterkong now sells over 6.5billion packets of instant noodles each year in China. But when the Ting Hsin Co....(more)

ASUS's Trendy Technology Reaches the Brand Summit

2009-02-11

Rock Solid; Heart Touching "No matter how difﬁcult the road ahead, we absolutely cannot give up halfway." No matter how tough life may be, we must keep striving towards the ﬁnish line with boldness and courage. All of Taiwan's leading brands were established in the midst of hardship. In the year 2007, ASUS Computer Co., Ltd. achieved bra....(more)

Trend Micro Makes Digital Information Exchange Risk-Free

2009-02-11

The computer security doctor Trend Micro was established in 1988, at a time when only ﬁve computer viruses had been discovered. Trend Micro developed the world's ﬁrst single-computer antivirus software—PC- cillin—at a time when the company consisted of only President Steve Chang, his wife Chen Yi- chen, and her cousin Eva Chen. The c....(more)

Acer's Ceaseless Innovation Propels Brand Image

2009-02-11

Birth of Acer—a Global Brand from Taiwan The small town of Lukang in Changhua County was once Taiwan's second largest city, and is still a hotbed of art and culture. This was where Acer's founder Stan Shih was born. Growing up in a poor family, Shih gained his tough, self-reliant personality in the face of adversity. Although encountering ....(more)

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